The Tyranny Of Choice

The article The Tyranny of Choice, by Barry Schwartz, handed out in class is about the process of making decisions and the outcome off those decisions. Theoretically, people believe that more is better. However, psychologically thinking the opposite is most likely true.
Researchers have discovered that the increase in choice has actually influence a decrease in the well-being of people in the United States. The people within the resulting information were then split up into two different groups: the “maximizers” and the “satisficers.” A maximizer is someone who always aims to make the best possible choice, while a satisficer is ok with “good enough.”
A maximizer then becomes a person that goes into much detail and research to make the right decision for themselves. These people will spend much time and effort checking labels, reading consumer reports, and trying out new products. The downside of being a maximizer is the daunting feeling after making the decision, the “did I make the right choice” thought. As a result of further testing, maximizers experience less satisfaction with life and were less happy than others.